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We talked to our Italian distributor about how he determined that the Italian market was ripe for wireless data logging.
There is a very big range of types of customer ranging from pharmaceutical, food, research, office Lab, food control, microbiological control. They all need to control temperature and humidity. Like everywhere in Europe, until five years ago, temperature control was something only the really big companies had to worry about. Smaller companies didn't face any regulations, then HACCP regulations were introduced and now all companies have acknowledged the importance of checking temperature in production, storage, and selling.
The key argument for the fourtec product is that it goes beyond simply checking and logging the temperature readings With other data loggers if there is a problem the customer can only know that the data crossed set thresholds, or even where the source of the problem was after they have downloaded the data from the logger onto the computer manually. This is too late. With fourtec the data is received in real time, not only data that demonstrates the right conditions but also more importantly problem data.
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